The largest olive orchard in the Middle East is a direct result of the work of The Negev Foundation!
Beginning in 1986, The Negev Foundation provided funds for research that would discover the best “recipe” for growing orchard crops in the Negev Desert, a region with abundant brackish (salty) water combined with limited reserves of sweet water. Since olive orchards require minimal irrigation, they are an appropriate crop for extensive cultivation in the Negev.
As a result of the research funded by the Negev Foundation in the 1980’s, advanced irrigation technology has been developed. This technology has enabled olive oil company, Halutza™ to succeed in stimulating the economy of the region and becoming an international company. Halutza produces extra virgin oil made exclusively from olives grown and picked from trees maturing on Kibbutz Revivim in the Negev and irrigated with brackish water.
Halutza, originally created for the Israeli market, can currently be found in specialty markets throughout Israel, and has been awarded the “# 1 Olive Oil in Israel” prize twice by the Israeli Olive Board. Halutza has also been awarded with a number of international titles and can be found in American grocery and specialty stores and online. The Negev Foundation promotes Halutza to the Midwest market as a part of the Foundation’s Ohio-Israel Agricultural Initiative.
“Rich with natural minerals, this brackish water is irrigated to nourish Halutza orchards using the latest in irrigation technology. Halutza’s distinct award winning flavor is derived from the ideal combination of the hot desert sun, cool evenings, pollution-free air, and the salty brackish water. This natural ecosystem, along with around-the-clock care, produces larger, juicier and tastier fruit.”
For more information visit: http://www.halutza.com/