The Initiative presented Ohio agricultural businesses and organizations in a special booth at the Agritech 2009 International Tradeshow  in Tel-Aviv, Israel from May 5-7, 2009. Agritech is the largest agriculture tradeshow in the Middle East – drawing over 25,000 visitors from around the world. A triennial event, this marks the second OIAI involvement with Agritech.

The Ohio Booth showcased promotional materials from 27 Ohio agriculture companies, associations, and economic development organizations. Participants received the exposure needed to attract buyers from Israel and other industrialized and developing countries and emerging markets in the Middle East.

Ohio companies participating in Agritech’s Ohio booth include:
DLM Plastics (Findlay, Ohio) – makes custom designed and manufactured flexible products;
Graminex (Deschler, Ohio) - produces non-solvent extracted flower pollen;
Lauren International (New Philadelphia, Ohio) - engineers polymer products and materials;
Redex (Salem, Ohio) - manufactures and distributes the Udderly Smooth family of products for dry, chapped, and cracked skin;
Sure to Grow (Beachwood, Ohio) – creates plant growth media technology specifically for greenhouse and hydroponics;
YSI, Inc. (Yellow Springs, Ohio) - designs sensor instrumentation and real-time monitoring systems for natural resources and aquatic life;
Prime Equipment Group (Columbus, Ohio) - manufactures, sells, and services innovative poultry processing equipment.

Participating Ohio agricultural associations and organizations include:
Braintree Business Development Center;
Center for Innovative Food Technology;
Maumee Valley Growers;
Ohio Aquaculture Association;
Ohio Business Development Coalition;
Ohio Department Agriculture;
Ohio Department of Development;
Ohio-Israel Agricultural Initiative;
Ohio Seed Improvement Association;
Ohio Soybean Council;
Ohio State University;

Wayne Economic Development Council. back to top

In 2004, The Negev Foundation brought Ohio companies to the annual Israfood-Hotex exhibition in Tel Aviv, Israel for the first time. They returned again in 2005. The Foundation provided registration assistance and information for seventeen Ohio food companies. With approximately 30,000 food distributors, retailers, wholesalers, restaurants, and hotel representatives attending, Israfood is the largest event of its kind in the Middle East. The invitation-only exhibition showcases international products from dozens of countries and hopes to attract more American businesses to display their products.

As part of the Initiative’s efforts, the U.S. Embassy in Tel-Aviv reserved a booth and display spaces for Ohio companies and trained specialists to do the on-site work at the event. These representatives staffed the pavilions, assembled displays, searched for distributors, and established contacts with Israeli, Middle Eastern, and European businesses.

The U.S. Embassy subsidized most of the cost of participating in the event and offered Ohio businesses a diplomatic discount for shipping to Israfood, which allowed companies to save money on their expenses. Because of the favorable currency exchange rate and free trade agreements between Israel, America, and Europe, Ohio companies were able to be more competitively priced than companies from other nations in food distribution.

Between 2004 and 2005, a total of seventeen Ohio companies were showcased at Israfood’s Ohio Booth:

As a result of the Israfood-Hotex Exhibition, two Ohio food companies began exporting their products to Israel. back to top

In 2004, The Negev Foundation began sponsoring an annual exhibit of Israeli technology at The Ohio State University’s Farm Science Review (FSR), located at the Molly Caren Agricultural Center outside Columbus. The Israel Agriculture Pavilion has been a staple at the event for five consecutive years. Even in 2009, Israel was the only country to have its own pavilion at the review. Since 2004, 29 Israeli companies have been represented in addition to Israeli agriculture and trade organizations. In 2008, Israeli Agricultural Attaché Yakov Poleg came to visit the pavilion as well.

Israeli companies represented include: aquaculture, irrigation, fertigation (drip fertilizing), greenhouse, pesticide, and software companies. The pavilion has also featured printed information and videos on Israeli technology, R&D projects, and agricultural and trade organizations.

The agriculture and technology companies featured at the 2008 FSR Israel Agriculture Pavilion include:

Videos and materials from the following sources have also been featured:

During previous Farm Science Reviews, the Initiative sold Halutza olive oil, grown and produced in the Negev Desert, and the Initiative gave out Israeli flower seeds and Ohio-made Almondina cookie samples. back to top

click image to enlarge

  • Agratech 2009
    Agritech 2009
    Sarah Horowitz, Program Director of the Ohio-Israel Agricultural Initiative, at the Ohio Booth at Agritech 2009, the largest International Agricultural Tradeshow in the Middle East.
  • Agritech 2009
    Advisory Committee members of OIAI, Bob Cohen, CEO and Director of Business Assistance for the Baintree Center for Business Innovation in Mansfield, OH (left), and Yosi Barak, Agriculture Specialist for the Office of Agricultural Affairs at the U.S. Embassy in Tel-Aviv, Israel at Agritech 2009.
  • Agritech 2009
    Sam Hoenig, founder and President of the Negev Foundation (back left), Shalom Simchon, Israel’s Minister of Agriculture (front left), James B. Cunningham, American Ambassador to Israel (front center), and Shmulik Rifman, Mayor of the Ramat Negev Regional Council at the Opening Ceremony at theOhio Booth at Agritech 2009.
  • IsraFood-Hotex
    IsraFood-Hotex Food and Beverage Exhibition
    Miriam Spector, Office Manager for the State of Ohio Eastern Mediterranean Regional Office of the Ohio Department of Development, Global Markets Division, greets guests to the Ohio Booth at the IsraFood-Hotex Food and Beverage Exhibition in Tel-Aviv.
  • Farm Science Review
    Farm Science Review
    Smokey Lynne Bare, Information Architect & Technical Communications Consultant for TBN Information Network and Yakov Poleg, Agriculture and Science Minister for the U.S., Canada, and Mexico Embassy of Israel, greet guests to the Israel Agriculture Pavilion at the Farm Science Review.
  • Farm Science Review
    Students for The Ohio State University volunteer at Israel Agriculture Pavilion at the Farm Science Review.
  • Tradeshows in Ohio
    Sarah Horowitz, Director of OIAI greets a visitor to the Israel Agriculture Pavilion at the Farm Science Review.
  • Tradeshows in Ohio
    Honey from Israel.
  • Tradeshows in Ohio
    Sarah Horowitz, Director of OIAI at the Ohio Aquaculture Association Annual Meeting on the Ohio State University Campus in Piketown, OH in 2005.