- Exchanges and exhibitions -
IsraFood-Hotex Trade Show,
Tel Aviv, Nov 22-24, 2004

  The Negev Foundation helped Ohio companies for first-ever participation in the annual Israfood-Hotex exhibition in Tel Aviv, Israel (November 21-24, 2004). The Foundation provided registration assistance and information. With approximately 30,000 food distributors, retailers, wholesalers, restaurants and hotel representatives attending, Israfood is the largest event of its kind in the Middle East. The invitation-only exhibition showcases international products from dozens of countries and hopes to attract more American businesses to display their products.

The U.S. Embassy in Tel-Aviv reserved display spaces for Ohio companies, and trained specialists to do the on-site work at the event. These representatives staffed the pavilions, assembled displays, searched for distributors, and helped to establish contacts with Israeli and Middle Eastern and European businesses.

The U.S. Embassy subsidized most of the cost of participating in the event, and offered Ohio businesses a diplomatic discount when shipping displays for Israfood, which saved companies an additional amount. Because of the favorable currency exchange rate and free trade agreements between Israel, America, and Europe, American companies can be more competitively priced than other nations when it comes to food distribution.

Twelve Ohio companies attended:

Almondina Brand Cookies
Archway Cookies/Parmalat
• Bertman Original Ball Park Mustard
Bunker Hill Cheese Co.
Chocolate Emporium
Cooperative Business International
• Fisherman’s All Natural Seasonings
Maramor Candy Company
• O’Neil Foods
Total Ultimate Foods
Trophy Nut Company
Zio World Cuisine

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